Digital Marketing Specialist — FASHION INDECOR, Estonia

October 2024–November 2025 · Project-based engagement · Estonian market

• Configure, manage, and analyze Google Ads campaigns. Assess the relationship between ads and visits to destination pages.
• Install and maintain Google Analytics/GA4 and Google Tag Manager. Design conversion event tracking.
• Analyze conversions and data quality, identify weak points in user journeys, and recommend landing page improvements.
• Advise on marketing measurement setup and sound reporting practices.

Arrangement: Project work with confirmed months of participation. No separate financial outcomes are claimed.