Founder of an Independent Venture / Digital Marketing & Web Analytics Specialist — E-Assistent.ee

September 2009–present · Independent business, freelance, and contract projects · International / remote

Nature of the work: Her own professional practice combines freelance services, long-term consulting, client assignments, and collaboration with Yevhen Hukov. E-Assistent.ee also delivered services for international digital companies from September 2022 through April 2025. Services for the international digital clients were provided through E-Assistent.ee.

How her specialization evolved: Early projects focused on UX/UI design, prototyping, copywriting, content preparation, client communication, and easy-to-use interfaces. She later expanded into web and app analytics, Google Analytics/GA4, GTM, paid advertising, audience research, sales funnels, user journey testing, CRO, attribution, reporting, and architectural design.

• Collaborate on digital projects dating back to 2009. Olena covers UX/UI, design, prototypes, content strategy, client communication, analytics, and sales psychology. Yevhen covers page implementation, programming, development, technical SEO, and code deployment.
• Participate in the entire digital product launch process: discovery and hypotheses, site structure and prototypes, interface solutions, requirements alignment, launch, event tracking, conversion diagnostics, and subsequent improvements.
• Develop and support marketing strategies for international B2B/B2C companies. Research buyer personas, priority segments, and consumer behavior patterns.
• Implement and maintain Google Analytics, GA4, and GTM. Configure conversion events, verify data quality, and prepare reports.
• Work with Google Ads, Meta Ads, TikTok Ads, and other available advertising tools. Align advertising with UX and business objectives.
• Develop copy, content structures, form scenarios, visual concepts, landing page requirements, and lead-handling journeys.
• Serve clients in music marketplaces, industrial B2B, equipment and components, pet products, travel/hospitality, e-commerce, and FMCG.

Scale: The shared digital portfolio with Yevhen Hukov includes 500+ websites and promotional pages. Responsibilities are divided between design/analytics/content and development/SEO. The number reflects their combined output. It does not suggest Olena personally programmed all the products.

Specific engagement, September 2022–April 2025: Promoted international digital client projects, managed advertising, measured conversions, analyzed behavior, and produced marketing reports. Services were provided through E-Assistent.ee.